General Recreation Case Study
Website and SEO for Commercial Playground Distributor
Challenge:
Establish a stronger online presence through the development of a new website that will allow for engagement with customers and prospects in a larger geographic area.
Solution:
TESSA created a custom website on the WordPress platform to showcase all of General Recreation’s products and services. TESSA has also implemented an advanced SEO campaign.
Results:
The advanced SEO techniques TESSA incorporated at the website design stage led to a steady increase in client keywords being ranked #1 on Google searches. Starting at only a few keywords, within a year there were 41 #1 keyword rankings, and 74 by month 17. During the same initial period, traffic to the site more than doubled from 750 monthly visitors to nearly 1,800. Traffic peaked at nearly 4,100 visitors in May 2017.
“After a disappointing experience with another company, we were extremely lucky to have Tessa as our backup plan. They were very supportive and helpful in getting us on the right track! We are very impressed with the level of transparency and professionalism that they provided us. Tessa transformed our online presence faster than expected and at a very reasonable cost!” –Andy Cush, July 2015
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