Challenge:
CampusWorks needed to stand out amongst IT consulting firms targeting higher education. They needed a brand and messaging refresh, a new website, and then SEO.
Solution:
After launching a new website, search-track-convert was implemented: SEO brings in targeted audience, gated content initiates tracking, which allows for interactions and closed business over time.
Results:
Within the first year, website traffic increased 200%. The exceptional results were in the leads increasing by 10x. Typically after conducting an SEO campaign, we would see leads increase by two to threefold. However, CampusWorks had a 10X increase in leads, which points to the exceptional messaging and design on the site as a major contributor to their success.
