Network for Good Case Study
SEO, SEM, Ad Grants for Donor Management Software Provider
Challenge:
Improve existing website and search engine visibility to generate more traffic and sales nationwide. Ensure traffic continuity during major website update. Manage Google Ad Grant and paid SEM campaigns with goal to reduce costs by 2/3.
Solution:
TESSA executed a national SEO campaign consisting of onsite content optimization, offsite press releases and blog posts, and client content training. Optimized Google ad campaign and the separate Google Ad Grant campaign.
Results:
TESSA’s integrated SEO, PPC, and social media services have propelled Network For Good’s online presence and have led to increased availability of their fundraising-focused services and training programs. Over the course of a year, traffic to the Network For Good website increased from 245,000 monthly visitors to 358,000. In addition, they went from 47 keywords ranking on Page 1 of Google in March 2016 to 516 keywords ranking on Page 1 by mid-October 2016. SEM costs per conversion dropped from averages in the $90s to $30s within 4 months!
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