Network for Good Case Study
SEO, SEM, Ad Grants for Donor Management Software Provider
Challenge:
Improve existing website and search engine visibility to generate more traffic and sales nationwide.
Solution:
TESSA executed a comprehensive online improvement strategy including: overhauling existing website, keyword research, a national SEO campaign consisting of onsite content optimization, offsite press releases and blog posts, client training, and PPC advertising.
Results:
TESSA’s integrated SEO, PPC, and social media services have propelled Network For Goods’ online presence and have led to increased availability of their fundraising-focused services and training programs. Over the course of a year, traffic to the Network For Good website increased from 245,000 monthly visitors to 358,000. In addition, they went from 47 keywords ranking on Page 1 of Google in March 2016 to 516 keywords ranking on Page 1 by mid-October 2016!
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